Challenge

Chambersburg Dental Associates faced several significant challenges contributing to a digital dilemma.

Its existing logo appeared unprofessional and outdated, which did not reflect the high quality of care it provides. Moreover, the website was hosted on an outdated CMS platform, making it difficult for the client to update and maintain it independently.

Additionally, the website lacked modern functionalities and patient-friendly features such as payment integration and patient registration, which were crucial for streamlining operations and improving user experience. These issues hindered its online presence and operational efficiency, necessitating a comprehensive overhaul. Clearly, its digital presence needed a root canal—and fast.

Branding & Identity

To address these challenges, our design team implemented a comprehensive rebranding strategy for Chambersburg Dental Associates. We started with designing a new, professional logo that is not only more readable but also versatile across various platforms, enhancing the brand’s visibility and recognition.

Before and after of the Chambersburg Dental Associates logo
Chambersburg Dental Associates t-shirt
Chambersburg Dental Associates business card

Website & Digital

Next, we turned our attention to the website. The new site was designed with a focus on patient needs, highlighting pediatric care and detailed information about dental services. Additionally, we integrated functionalities for online payments and patient registration, streamlining administrative tasks and improving the overall patient experience. Now, whether you’re a busy parent scheduling your child’s first dental visit or a long-time patient paying a bill, everything you need is just a click away.

Before and after of the Chambersburg Dental Associates website
Chambersburg Dental Associates mobile website mockups

Impact

In a region with no shortage of dental options, Chambersburg Dental Associates now stands out not just for its exceptional care but for its modern, patient-friendly online experience. This digital transformation gives everyone something to smile about.

Increase in web page engagement

20%

Increase in website traffic

Website bounce rates decreased