Blink Agency exists to make an impact beyond growth marketing. We operate to also make a positive impact in the world we live in. We have chosen to do this through Mission Africa. By choosing Blink Agency as your strategic partner and creative agency, you are directly impacting the lives of women and children in Africa.
What is Mission Africa?
About 50% of the population in sub-Saharan Africa has little or no access to essential health services.
Rural areas are particularly underserved, with fewer healthcare facilities and professionals available. Many healthcare facilities in Africa face shortages of essential medicines and medical supplies, including: antibiotics, vitamins, iron supplements, vaccines, pain relievers, and basic equipment like syringes and gloves.
health needs in africa
Women’s Health & Maternity
Maternal Mortality
Sub-Saharan Africa has the world’s highest maternal mortality rate, with 545 deaths per 100,000 live births in 2020. According to the WHO, the leading causes—hemorrhage, hypertension, and infections—are preventable or treatable with proper medical care.
Prenatal & Postnatal Care
Only about half of pregnant women in sub-Saharan Africa receive the recommended minimum of four antenatal care visits. Lack of access to quality prenatal and postnatal care significantly increases the risk of complications for both mother and child.
Nutritional Needs
Iron-deficiency anemia affects up to 57% of pregnant women in some regions of Africa. Nutritional supplements, like iron and folic acid, are essential to prevent complications such as low birth weight and premature births.
health needs in africa
Children’s Health & Nutrition
Child Mortality
Sub-Saharan Africa has the highest under-five mortality rate globally, with 1 in 13 children dying before age five. Common preventable causes include pneumonia, dehydration, diarrhea, and malaria.
Malnutrition
Nearly 30% of children under five in sub-Saharan Africa are stunted (short for their age), and 7.1% are wasted (low weight for height), indicating chronic and acute malnutrition. About 48% of children under five have vitamin A deficiency, increasing their risk of severe infections and blindness.
Vaccinations & Regular Check-ups
Only 72% of children in sub-Saharan Africa receive the full series of basic vaccines. Regular health check-ups and immunizations are critical to preventing common infectious diseases and monitoring developmental milestones.
Blink Agency is supporting one mobile clinic in Kenya by December 2024 and another in 2025.
Mobile Clinics
Mobile clinics bridge the gap by bringing healthcare directly to underserved communities, especially in rural areas.
Mobile clinics provide essential services such as:
- Immunizations
- Prenatal care
- Nutritional supplements
- Health education
- Disease screening
- Vitamin distribution
- Maternal and child health services
Success Factors
Key factors for the success of mobile clinics include:
- Engaging local communities and leaders to build trust and tailor services
- Training local healthcare workers for sustainability and continuous support
Launching a mobile health clinic is crucial for addressing the health needs of these communities by delivering essential services and supplements directly to those who need them most.
