Dr. Ann Thomas, MD
CASE STUDY
- AI Patient Acquisition Campaign
- Video Production
- Web Design
Helping a New Medical Practice Scale Patient Volume Fast
116
new patients in 90 days
92%
capacity achieved in 3 months
62:1
ROAS
Overview
Accelerating Patient Growth with Data, Not Guesswork
When Dr. Ann Thomas opened her new internal medicine practice in South Florida, she had the expertise, team, and vision to deliver exceptional care — but patient volume lagged behind.
Blink Agency partnered with Dr. Thomas to replace time-consuming, manual outreach with an AI-driven patient acquisition system designed to reach high-intent patients actively searching for care. The result was rapid, sustainable growth that filled the practice and restored balance to her schedule.
About the Company
Dr. Ann Thomas, MD
Dr. Ann Thomas is a highly respected internal medicine physician focused on delivering personalized, relationship-centered care. Her practice serves patients seeking a trusted long-term provider, preventive care, and a more attentive healthcare experience in South Florida.
Challenges
Launching a new medical practice in a competitive market comes with significant hurdles — even with clinical excellence. Dr. Thomas faced:
- Operating at approximately 50% patient capacity
- Reliance on manual, labor-intensive marketing (community events, door-to-door outreach)
- Long hours with limited growth return, leading to burnout
- No scalable way to consistently reach high-intent patients
- Difficulty competing with larger, established practices
Despite strong word-of-mouth, her marketing efforts could not scale.
Goals
The primary goals for the engagement were to:
- Rapidly increase new patient volume
- Reduce dependence on manual, time-intensive marketing
- Reach patients actively searching for personalized care
- Build a predictable, scalable acquisition system
- Free up time for Dr. Thomas to focus on patient care and quality of life
Our Solution
An AI-Powered Patient Acquisition Engine Built for Growth
Blink deployed a HIPAA-compliant, AI-driven patient acquisition system designed to identify and engage high-intent patients in real time. The solution combined:
- Precision audience modeling
- AI-powered targeting and optimization
- Personalized digital creative
- Conversion-focused campaign execution
This approach replaced broad, inefficient marketing with a data-driven system that worked continuously to attract the right patients.
How It Works
AI-Driven Audience Acquisition Campaigns
Precision Audience Modeling
Blink’s AI platform analyzed over 250 million U.S. adult profiles to identify individuals in Dr. Thomas’s service area actively searching for:
- Internal medicine providers
- Preventive and primary care
- Personalized healthcare experiences
- Female physicians
Instead of casting a wide net, we focused exclusively on patients ready to book
AI-Driven Awareness Campaigns
We launched targeted digital campaigns that delivered personalized messaging at the exact moment patients were seeking care. Key elements included:
- Predictive health-intent signals
- Localized geographic targeting
- Creative focused on compassionate, personalized care
Conversion Optimization & Tracking
Every step of the patient journey was optimized to reduce friction and shorten time-to-appointment.
Blink managed:
- Targeting and segmentation
- Creative development
- Performance tracking and optimization
The result was a fully automated acquisition engine operating around the clock.
How We Did It
From Strategy to Scalable Patient Growth
Blink approached Dr. Ann Thomas’s growth challenge as a system-building effort — replacing manual outreach with a predictable, AI-powered acquisition engine designed to scale.
Strategy & Audience Definition
We began by defining exactly who the practice needed to reach and why those patients were most likely to convert.
Using Blink’s HIPAA-compliant AI platform, we identified high-intent patient profiles within Dr. Thomas’s service area — individuals actively searching for internal medicine, preventive care, and personalized primary care.
This strategic foundation aligned:
- Patient intent with Dr. Thomas’s care philosophy
- Geographic targeting with realistic appointment availability
- Messaging priorities with what patients were already seeking
By starting with intent, not assumptions, we ensured every dollar worked harder from day one.
Campaign Execution & Creative Development
With strategy in place, Blink translated insights into live, always-on campaigns. We developed digital creative and messaging that spoke directly to patients looking for:
- A trusted, long-term primary care provider
- Preventive and relationship-based care
- A physician who offered time, attention, and continuity
Campaigns were localized, personalized, and delivered at the exact moment patients were searching for care — ensuring relevance and resonance without broad, inefficient outreach.
Optimization, Tracking & Scale
Blink continuously monitored performance to improve efficiency and maximize return. We handled:
- Ongoing optimization of targeting and creative
- Conversion tracking tied directly to patient acquisition
- Budget refinement to eliminate waste and scale what worked
As performance improved, campaigns were adjusted to support sustained growth — transforming early traction into a reliable, repeatable acquisition system.
Our Results
Rapid Growth, Full Schedules, and Exceptional ROI
In just 90 days, Dr. Thomas achieved:
- 116 new patients added
- 92% practice capacity reached
- 62:1 return on ad spend
- A shift from manual outreach to scalable, predictable growth
Most importantly, the system restored balance — giving Dr. Thomas more time to focus on her patients and her personal life while continuing to grow.
Working with Blink Agency has been one of the best decisions I’ve made for my practice. Their AI-driven marketing strategy helped us reach the right patients quickly and efficiently — and within just a few months, my practice was operating near full capacity. Blink didn’t just help us grow; they gave me back time with my family and restored balance in my life. I’m truly grateful for their partnership.
Dr. Ann Thomas, Concierge Medicine, MSPB | DrAnnThomas.com
